SIMPLE GREEN
Consumer + Industrial Brand
At Simple Green, I worked across consumer and industrial products, creating packaging, advertising, sales materials, digital content, presentations, and other brand communications. The work needed to stay recognizable and consistent while adapting to different audiences, formats, and business needs.
ROLE
Graphic Artist
FOCUS
Packaging • Advertising • Print • Digital • Industrial
COLLABORATION
Marketing • Production • Vendors • Internal Teams • Videographer
PROJECT STORY
One Brand, Different Needs
Simple Green had to work across retail shelves, industrial products, advertising, sales materials, websites, presentations, and internal communication. My role was to adapt the brand to each need while keeping the design clear, recognizable, and production-ready.
Consumer + Industrial
|
Cross-Platform Design
|
Production + Detail
|
Brand Consistency
|
Consumer + Industrial | Cross-Platform Design | Production + Detail | Brand Consistency |
FEATURED WORK
Across Products + Platform
The work covered everything from product-focused communication and advertising to digital experiences, presentations, and video support. Each format had a different purpose, but the Simple Green brand still needed to feel connected throughout.
Campaign + Advertising
Print and digital campaigns supported products, promotions, and brand awareness across both consumer and professional audiences.
Product + Information Design
Product-focused work balanced clear hierarchy with brand consistency across labels, infographics, sales materials, and more detailed communication.
Digital + Presentation
Digital and internal-facing projects carried the Simple Green brand into websites, presentations, and other screen-based communication.
Video Collaboration
For product demonstration videos, I created still-frame layouts showing where typography, product callouts, and on-screen information should appear, giving the videographer a clear visual guide for placement and consistency.
TAKEAWAY
Designed to Adapt
Working across consumer and industrial products showed how far one brand system sometimes needs to stretch. The design had to stay familiar while adapting to different audiences, formats, and levels of information.
Brand Consistency | Audience Flexibility | Cross-Platform Design