Email Design
Email designs created with clear objectives, using hierarchy, clarity, and iteration to support engagement while meeting campaign goals.
Email Launch Campaign
Targeted launch email designed to drive engagement and site exploration during a new community opening.
Why It Matters
This email supported a sales launch and needed to convert an already engaged audience with a single, clear message.
What I Did
Designed a focused, conversion-driven layout
Established a clear hierarchy from headline to call-to-action
Used product-forward imagery to anchor value
Optimized for desktop and mobile viewing
Results
48.2% Click-Through Rate
36.8% Open Rate | 17.8% Click Rate
Nearly half of all recipients who opened the email clicked through, demonstrating strong alignment between design, message, and audience intent.
