VAN METRE HOMES
Integrated Brand + Marketing
Supporting an active homebuilding brand meant designing for constant change, including new communities, available homes, launches, sales priorities, and campaigns across multiple channels.
ROLE
Senior Graphic Designer
FOCUS
Campaigns • Email • Social • Web • Print
COLLABORATION
Marketing • Sales • Vendors • Internal Teams
PROJECT STORY
Built for a Moving Market
Real estate marketing moves quickly. The creative had to keep pace with new community launches, available homes, changing inventory, and scheduled campaigns while keeping the Van Metre brand consistent from one touchpoint to the next.
Campaign + Launch Support
|
Cross-Channel Design
|
Ongoing Brand Support
|
Production + Coordination
|
Campaign + Launch Support | Cross-Channel Design | Ongoing Brand Support | Production + Coordination |
FEATURED WORK
From Launches to Long-Term Campaigns
Some projects called for a focused launch, while others needed flexible systems that could keep working across different communities, audiences, and seasons.
Community Launch Email
A targeted launch email created to drive engagement and site exploration during a new community opening. I focused the layout around a clear message, strong hierarchy, product-forward imagery, and a direct call to action.
Result
48.2% Click-Through Rate
Meta Ad Creative
A series of ad concepts developed to explore new ways of presenting Van Metre communities across Meta placements. The layouts were built around strong imagery, clear hierarchy, and platform-aware formats that could adapt across different campaign needs.
Meta Retargeting Template System
A flexible retargeting system designed to keep the brand consistent while giving the marketing team room to adapt messaging across communities, audiences, and seasons.
Ongoing Brand Support
Day-to-day creative supported active communities across email, digital, social, web, print, and sales materials as inventory and marketing priorities changed.
TAKEAWAY
Consistency Through Change
Working across active communities reinforced how important it is to stay flexible without losing the brand. The message, audience, and timeline could change quickly, but the design still needed to feel connected and easy to act on.
Campaign Flexibility | Cross-Channel Design | Day-to-Day Ownership