Event Branding
Event identities developed by aligning stakeholder goals with thoughtful design systems, creating consistent, scalable branding across experiences and touchpoints.
Previous Logo
PowerUp Logo Refresh
As part of a company-wide design initiative, all graphic designers were invited to develop a refreshed logo for the PowerUp event. My concept was selected for its ability to modernize the brand while maintaining strong recognition. The final logo features bold typography, refined proportions, and a clear visual hierarchy designed to scale across digital, print, and experiential applications.
Updated Logo
Concept Exploration
Early sketches focused on exploring typographic weight, hierarchy, and form to establish a confident, high-energy direction for the PowerUp brand. These explorations informed the final mark, ensuring clarity, flexibility, and visual impact across use cases.
Brand Applications
The refreshed PowerUp logo was applied across print, digital, and environmental touchpoints, creating a more cohesive and elevated visual presence. The updated system improved clarity, consistency, and recognition throughout marketing materials and the venue experience, helping reinforce PowerUp as a confident, high-energy event.